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Zibo city in Shandong province has unexpectedly gone viral on Chinese social media since late. February for its local barbecue specialty, and continues to trend as the local government takes the opportunity to spur tourism and spending.

自2月下旬以来，山东淄博因烧烤在社交媒体上意外走红，当地政府又借机刺激旅游和消费，淄博持续走红。

The latest promotion gives visitors free admission to 10 scenic spots in the city with their train ticket as long as their final destination is Zibo, according to the city's culture and tourism bureau.

据淄博市文化和旅游局介绍，最近还推出“高铁票免费换景区门票”的活动，游客凭目的地是淄博的高铁票，就可免费兑换领取当地10家景区入园门票。